Keep reading to find out who we have ranked our top 100 social media influencers, that you should keep an eye out for in 2022: Today social media influencers are not only rising in numbers, through sharing their vulnerable, authentic self’s but are getting rewarded with increasing online engagement, resulting in partnerships with brands. With their ability to reach a wide audience and build trust with their followers, they are well-positioned to help brands achieve their marketing ambitions. Overall, social media influencers are creating a bright future for the influencer market in general. This helps to build trust between the influencer and their audience, which can lead to higher conversion rates and more business success. Because they are just regular people sharing their lives and experiences online, their followers feel like they can connect to them on a deeper level. Another benefit of social media influencers is that they are often very relatable.
This allows businesses to reach a wider audience than they would be able to through traditional marketing channels. With just a few clicks, an influencer can share their content with millions of people. One of the biggest advantages of social media influencers is that they can reach a large audience quickly and easily. And as social media platforms continue to grow and evolve, likely, the influencer market will only become more valuable. In just a few short years, they have gone from being a relative niche group to becoming one of the most sought-after demographics by brands and businesses. There is no doubt that social media influencers have had a major impact on the marketing landscape. Business Insider states, 96% of US and UK consumers who follow influencers were engaging with them more or to the same extent as before. According to Business Insider, the influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019.Įven with the recent outbreak of coronavirus, people are spending more time on social media and as a result, are more likely to spend more time interacting with their favorite social media influencers.
With this in mind, brands are choosing to increase their marketing spend with social media influencers, as they become more effective.
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